How much do you think Spongebob is worth?

$50 million? $500 million maybe? Try $8 billion! That's right the lovable sponge that keeps kids and adults laughing has grown into a $8 billion/year franchise for Nickelodeon's parent company Viacom. To put that figure in perspective Spongebob accounts for approximately two-thirds of Viacom's annual revenue while BET, MTV, Paramount Studios and many others make up the rest of the annual revenue. It's pretty easy to see why the franchise is such a valuable asset to the company.

Apart from single-handedly keeping Viacom financially healthy Spongebob is also about to celebrate another landmark achievement, it's 10th anniversary. With an exciting line-up of events and partnerships to help commemorate the event that yearly revenue figure is sure to keep growing. To read more about this topic take a look at the article Advertising Age magazine wrote on it here.