For those of us wondering if the current economic climate would compel Apple to reduce its prices, an answer has finally been provided. At its software developer's conference on Monday the company announced that effective immediately the price of the current version of the iPhone would be lowered to $99USD. Price reductions on the MacBook Pro were also announced. The move came alongside the unveiling of the new version of the iPhone, dubbed the 3G S for its faster speed it includes some new features like an upgraded camera and a compass.
In my opinion I think this was a very good decision by the company. The lower price is expected to double demand and the new version is sure to keep Apple die-hards satisfied for the time being. It will also be interesting to see what strategic moves Apple make as it tries to grow its market share among business users and fight off new competitors.
Ftr. I'm a blackberry user and it would take a lot for me to make the switch. Although, if I were able to get Blackberry Connect running on an iPhone then Apple's case becomes a little more interesting.
(Bonus) New Iphone 3g S commercial below:
In my opinion I think this was a very good decision by the company. The lower price is expected to double demand and the new version is sure to keep Apple die-hards satisfied for the time being. It will also be interesting to see what strategic moves Apple make as it tries to grow its market share among business users and fight off new competitors.
Ftr. I'm a blackberry user and it would take a lot for me to make the switch. Although, if I were able to get Blackberry Connect running on an iPhone then Apple's case becomes a little more interesting.
(Bonus) New Iphone 3g S commercial below:
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